Heating and cooling, Bucharest · 2026
TermClima
TermClima installs air conditioning and boilers in Bucharest and Ilfov. Now its site tells people which unit they need, before they call.
At a glance
99
PageSpeed on mobile
Google test, Lighthouse 13.5, 23.09.2026.
4.1 KB
JavaScript on the home page
Compressed, configurator included.
0
CLS
Nothing jumps around while the page loads.
49
Models in the catalogue
Air conditioners, from 10 brands.
01
Three moods, one site
The site has three themes: cool, warm and neutral. The theme follows what people look for: air conditioning or a boiler.
The switch sweeps across the page like a weather front. Visitors who asked for less animation see it instantly.
02
The configurator: how many BTU or kW you need
People enter their floor area and whether they live on the top floor. For a boiler, the area or the number of bathrooms.
They get the right power and the products that fit. Above a threshold, the site suggests multi-split. Without JavaScript, the table and the phone number remain.
03
It works the other way too
Every product says which room it suits, for example «Rooms of 16–25 sq m».
The figure comes from the same table as the configurator. The site never tells two different stories.
04
A catalogue with no cart, and a ready-made WhatsApp message
The catalogue has 49 air conditioning models, with filters.
There is no cart. The button opens WhatsApp with the product already typed in, or goes straight to the configurator.
05
Real jobs, real questions
Nine jobs done by the company, each with the problem and the fix. The photos are from the installs.
17 frequently asked questions, marked up for Google so they can show right in search.
Under the hood
- One sizing table, both ways
- The configurator and the product pages always say the same thing.
- Theme set by content, not by a button
- People get the right mood without hunting for a switch. The theme stays for the whole visit.
- Browser history in the configurator
- The phone's «Back» button takes you to the previous step, not off the site.
- 4.1 KB of JavaScript on the home page
- Configurator included. The page opens fast, even on mobile data.
- AA contrast measured on pixels
- Text is easy to read. Contrast is measured on screen, at least 4.79:1.
- Requests saved to a database and sent by email
- No quote request gets lost in a full inbox.
- Questions marked up as FAQPage
- Google can show the answers right on the search page.
PageSpeed Mobile
Google's public test, on mobile. Anyone can run it again, any time.
Run the test yourself →How we worked
- 01
We started from what the company sells
Air conditioning, boilers, heat pumps, installation. Each one has its own path through the site.
- 02
We wrote the sizing table
Power steps by area, floor and bathrooms. The same table feeds the configurator and the product pages.
- 03
We built the catalogue and the jobs
49 models, 9 jobs with real photos, 17 frequently asked questions.
- 04
We measured
On-screen contrast, JavaScript on every page, PageSpeed on mobile.
the site, with requests straight to email
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